Aortic Dissection is a time-critical, life threatening disease that affects around 6 in 100,000 people. Untreated, it is usually fatal. Mortality for patients with acute Type A Aortic Dissection is 1% an hour and 48% of patients do not make it to hospital alive. Research has shown that a diagnosis of Aortic Dissection is considered in less than half of patients who arrive at the ED with the condition and that one-third of patients with Aortic Dissection are actively treated for a different, incorrect diagnosis. The THINK AORTA campaign aims to raise awareness and improve diagnosis of Aortic Dissection worldwide. Our global, life-saving campaign is supported by many of the world's leading professional medical and surgical societies. The THINK AORTA poster is now available in the native language of 25% of the world's population and our rollout continues around the globe.